We Offer

EarnED by ESDO

Empowering Future Professionals with Industry-Ready Skills & Guaranteed Placement

What is EarnED?

EarnED is a flagship placement-linked skill development initiative by ESDO, delivered in partnership with:

  • BOAT (Ministry of Education)
  • Sector Skill Councils (Ministry of Skill Development and Entrepreneurship)
  • Top corporates across India

Targeted at 5th semester undergraduate students, EarnED bridges the gap between academic knowledge and industry needs. It combines aptitude-based career alignment, custom skill certification, and guaranteed placement opportunities, all under a financially subsidized model.

Why EarnED?

Compared to standard EarnEDgrams, EarnED offers:

  • Multiple career tracks
  • Richer, credit-based curricula
  • Up to 5 interview opportunities
  • Structured support in resume building, group discussions, and interview techniques

Program Objectives

  • Align student aptitude with high-demand career paths
  • Offer free career assessments and employer-led shortlisting
  • Provide subsidized, certified skill training
  • Guarantee placements post-course completion

Eligibility Criteria

  • Enrolled in the 5th semester of an undergraduate degree
  • Must take the CORE Aptitude Test
  • Shortlisted by partner employers for training
  • Must complete both 6th semester and skill training to qualify for placement

Program Flow

CORE Aptitude Test

Measures logical, verbal, numerical, and situational reasoning

Employer Shortlisting

Based on aptitude score + student profile

Skill Development Training

Sector-specific modules by certified partners

Placement Facilitation

Up to 5 interview opportunities for confirmed trainees

Career Pathways

Here is an elaboration on each of the five career pathways—Marketing, Banking, Human Resources (HR), Logistics, and Information Technology (IT)—including insights into what each entails and their future demand prospects:

Marketing

Overview

Marketing involves promoting and selling products or services, including market research and advertising. Professionals in this field work to understand consumer behavior, develop brand strategies, manage campaigns, and use digital tools to reach target audiences.

Key Roles Skills Required
Digital Marketing Specialist Communication & creativity
Brand Manager Data analysis
Content Creator Social media & digital tools proficiency
SEO/SEM Analyst
Market Research Analyst Consumer psychology

Future Demand

Marketing is rapidly evolving due to digital transformation. There’s a strong and growing demand for professionals skilled in digital marketing, content strategy, data analytics, and AI-driven marketing. With e-commerce and social media playing larger roles in business, demand is expected to stay high.

Overview

Banking includes services related to financial transactions, lending, investments, and risk management. The field offers diverse opportunities in commercial banking, investment banking, fintech, and regulatory bodies.

Key Roles Skills Required
Financial Analyst Analytical thinking
Loan Officer Financial literacy
Investment Banker Risk management
Compliance Officer Regulatory knowledge
Risk Analyst Strong math and reasoning

Future Demand

The banking sector is transforming with fintech innovations (e.g., mobile banking, blockchain, robo-advisors). While automation may replace some routine jobs, there will be a steady demand for analytical roles, risk managers, and tech-savvy financial professionals.

Overview

HR professionals manage an organization’s workforce. This includes recruitment, employee relations, performance management, benefits administration, and organizational development.

Key Roles Skills Required
HR Generalist People management
Talent Acquisition Specialist Communication & empathy
Learning and Development Manager Conflict resolution
HR Business Partner Organizational skills
Compensation & Benefits Analyst Knowledge of labor laws

Future Demand

As workplaces become more diverse and remote, HR’s role is evolving. There will be rising demand for professionals in employee experience, DEI (Diversity, Equity & Inclusion), and HR analytics. Strategic HR roles are expected to grow significantly.

Overview

Logistics involves planning, implementing, and controlling the movement and storage of goods. It is essential in supply chain management, ensuring efficient and timely delivery of products.

Key Roles Skills Required
Supply Chain Manager Problem-solving
Logistics Coordinator Time management
Procurement Analyst Data analysis
Warehouse Manager Knowledge of ERP systems
Freight Operations Manager Project management

Future Demand

With the growth of e-commerce, global trade, and automation in warehousing, logistics is seeing robust growth. Demand is high for professionals who can manage tech-enabled supply chains, respond to global disruptions, and optimize cost and time.

Overview

IT is centered around using computers, networks, and software to process and store information. Careers range from programming and cybersecurity to systems analysis and tech support.

Key Roles Skills Required
Software Developer Coding & software development
Cybersecurity Analyst System design
Data Scientist Cybersecurity knowledge
Cloud Engineer Data handling and AI
IT Project Manager Problem-solving

Future Demand

The IT sector is experiencing explosive growth, driven by AI, cloud computing, big data, IoT, and cybersecurity threats. This field will remain one of the fastest-growing, offering high salaries and global career mobility.

Summary of Future Demand

Career Path Future Demand Outlook
Marketing High – especially in digital areas
Banking Moderate to high – fintech-focused
Human Resources Growing – especially in strategic HR
Logistics High – due to global trade & e-commerce
Information Technology Extremely high – across all industries

Career Path Comparison Chart

Career Path Key Skills Needed Future Demand Avg. Salary Potential Best For Students Who...
Marketing Creativity, communication, digital tools, data analysis High Moderate to High Enjoy creative work, social media, analyzing trends
Banking Financial literacy, math, attention to detail, risk management Moderate to High High Like numbers, finance, economics, and structure
Human Resources Empathy, organization, communication, conflict resolution Growing Moderate Are people-oriented, good at mediation and planning
Logistics Planning, tech systems, problem-solving, time management High Moderate to High Like operations, managing processes, and efficiency
Information Technology Programming, problem-solving, data handling, systems thinking Extremely High Very High Love technology, coding, problem-solving, and innovation

Quick Guidance Based on Personality and Interest:

  • Creative and Social? → Marketing
  • Analytical and Detail-Oriented? → Banking or IT
  • People-Centric and Organized? → Human Resources
  • Logical and Process-Oriented? → Logistics
  • Tech-Savvy and Curious? → Information Technology

inancial Reimbursement Policy

Stipend Disbursement

In addition to the stipend offered by the hiring company, the Government shall pay around Rs. 4500 p.m. directly to the student.

Subject to

  • The student must complete the training course in full.
  • The student must obtain confirmation of placement.
  • Reimbursement will be made via Direct Benefit Transfer (DBT) to the student’s registered bank account.

Institutional Responsibilities

Participating academic institutions are required to:

  • Promote awareness of the NexGen initiative among eligible students.
  • Facilitate aptitude test conduction on campus or remotely.
  • Provide academic verification of 5th/6th semester status when requested.
  • Support students through the transition to training and employment.

Program Governance

The NexGen  initiative shall be administered by ESDO, in partnership with:

  • Skill councils
  • Top Indian and MNC Companies
  • Approved Academic Institutions

Oversight, compliance, and grievance redressal will be managed by a centralized program office.

Benefits

Benefits to Students
Zero-Cost Aptitude Testing

Students receive a comprehensive career-alignment assessment at no cost.

Customized Career Pathways

Courses are aligned with the student’s aptitudes and chosen field—Marketing, Banking, HR, Logistics, or IT.

Guaranteed Job Placement

Placement as a trainee is assured upon successful program completion.

Financial Support

Government DBT significantly reduces the financial burden.

Career-Readiness

Industry-designed curriculum ensures students are equipped with relevant, practical skills.

Early Career Entry

Students can enter the workforce immediately after their 6th semester, accelerating career growth.

Increased Student Employability

Enhanced placement outcomes strengthen the institution’s reputation and ranking.

Industry Collaboration

Partnerships with hiring companies and training providers deepen industry-academia integration.

No Cost Burden on Institutions

The program infrastructure (aptitude tests, training, and stipends) is externally funded.

Higher Student Engagement

Career-aligned pathways increase student motivation and program participation.

Institutional Recognition

Participating colleges may receive formal recognition or accreditation as NexGen  affiliates.

Support Resources

Institutions will have access to toolkits, support desks, and performance dashboards to monitor student progress.

The NexGen  program serves as a strategic intervention with far-reaching impact on India’s socio-economic development. Its benefits to the nation include:

Strengthening Human Capital

By aligning student capabilities with industry needs, the program enhances the quality and relevance of India’s emerging workforce.

Reducing Youth Unemployment

With guaranteed placement upon course and semester completion, the program directly addresses the gap between education and employment.

Boosting Economic Productivity

A skilled and job-ready workforce accelerates productivity across key sectors including IT, Banking, Logistics, Marketing, and HR.

Encouraging Industry-Academia Collaboration

Institutional partnerships with private sector employers foster innovation, real-world training, and demand-driven curricula.

Supporting Inclusive Development

The subsidized model ensures students from all socio-economic backgrounds can participate, promoting equitable access to opportunities.

Promoting Regional Growth

By integrating institutions across urban and semi-urban areas, the program distributes job creation more evenly across the country.

Enhancing National Competitiveness

NexGen  helps position India as a global hub for digitally skilled, industry-ready talent—contributing to the goals of initiatives such as Skill India, Digital India, and Atmanirbhar Bharat.

Skill courses

NEXGEN BANKING
No. Course Name Credit Hours
1 Banking Operations 4 60
2 Capital Markets and Financial Services 4 60
3 Indian Banking and Financial System 0.5 7
4 Rural and Cooperative Banking 0.5 7
NEXGEN SOFTWARE
No. Course Name Credit Hours
1 Introduction to PySpark 0.5 7
2 Software Engineering with UML 0.5 8
3 Big Data Analytics 1 30
4 Computer Application in Business 3 60
5 Database Management System 3 60
NEXGEN MARKETING
No. Course Name Credit Hours
1 Advertising and Public Relations 0.5 7
2 Integrated e-marketing 0.5 7
3 Digital Marketing 1 15
4 Marketing Management 4 60
5 Business Communication Skills 3 45
NEXGEN LOGISTICS
No. Course Name Credit Hours
1 Green Logistics and Supply Chains 0.5 7
2 International Trade Logistics 0.5 7
3 Materials Management 0.5 7
4 Foreign Trades 1 15
5 Insurance Management 3 45
6 International Trade and Business 3 45
NEXGEN HRM
No. Course Name Credit Hours
1 Human Resource Management 1 15
2 Compensation Management 4 60
3 Human Resource Information System 4 60