We Offer

NexGen Marketer Pro Course

Net Fees: Rs. 145000 Rs. 105000

TOTAL 18 9
No Course Name Credit Hours
1 Advertising and Public Relations 0.5 7
2 Integrated e-marketing 0.5 7
3 Digital Marketing 1 15
4 Product and Brand Management 1 15
5 Social Media Marketing Tools 1 15
6 Marketing Management 4 60
7 Business Communication Skills 3 45
8 Any 1 Consumer Behaviour 3 45
Sales and Distribution Management
9 Any 1 Business to Business Marketing 4 60
International Marketing
Marketing of Financial Services

NexGen Marketer Course

Net Fees: Rs. 105000 Rs. 85000

TOTAL 18 9
No. Course Name Credit Hours
1 Advertising and Public Relations 0.5 7
2 Integrated e-marketing 0.5 7
3 Digital Marketing 1 15
4 Marketing Management 4 60
5 Business Communication Skills 3 45

1. Importance from the Corporate Scenario

a) Bridging Traditional and Digital Marketing

  • The marketing landscape now demands professionals who can blend classic branding strategies with cutting-edge digital tools.
  • This course covers both traditional marketing principles and emerging digital marketing techniques (SEO, SEM, social media, analytics), reducing the need for companies to retrain hires extensively.

b) Data-Driven Decision Making

  • Emphasis on market analysis, consumer behavior study, and campaign performance metrics helps corporates base strategies on data rather than assumptions.

c) Brand Growth & Global Reach

  • Prepares marketers to manage brands in both domestic and international markets, supporting corporate expansion into global territories.

d) Multi-Channel Campaign Expertise

  • Skills in integrated marketing communications allow professionals to deliver a consistent brand message across online and offline channels, boosting ROI for campaigns.

e) Ethical and Sustainable Marketing

  • Focus on ethical, legal, and global perspectives ensures compliance with regulations and builds long-term consumer trust.

2. Importance from the Candidate’s Perspective

a) High Demand Across Sectors

  • Applicable to industries including FMCG, retail, tech, BFSI, healthcare, hospitality, and e-commerce.
  • Opens career paths like Digital Marketing Manager, Brand Strategist, Product Manager, Sales Manager, PR Specialist, and Marketing Analyst.

b) Versatile Skill Set

  • Combines creative skills (branding, communication) with analytical skills (data interpretation, performance tracking), making candidates adaptable to various marketing roles.

c) Digital Fluency

  • Gains mastery over in-demand tools like SEO, SEM, social media advertising, and campaign analytics, which are essential in modern marketing jobs.

d) Career Advancement Potential

  • Skills learned can lead to senior roles such as Marketing Director or CMO with experience, and form a strong foundation for professional certifications (Google, HubSpot, Facebook Blueprint).

e) Strong Communication & Client Management

  • Training in public relations, negotiation, and interpersonal communication equips candidates to excel in stakeholder engagement and client-facing roles.

Program Educational Objectives (PEOs)

PEO No. Title Explanation
PEO1 Core Marketing Competency Build foundational knowledge in traditional and digital marketing strategies and tools.
PEO2 Strategic and Analytical Thinking Develop skills for market analysis, customer behavior study, and strategic decision-making.
PEO3 Digital Fluency and Innovation Enable learners to adapt to digital transformations and use emerging marketing technologies.
PEO4 Professional Communication Cultivate effective communication and public relations abilities for internal and external stakeholders.
PEO5 Ethics and Global Perspective Instill ethical marketing practices and understanding of global marketing environments.

Program Professional Objectives (PPOs)

PPO No. Title Explanation
PPO1 Brand Development & Management Build and manage strong product and corporate brands.
PPO2 Digital Marketing Expertise Leverage SEO, SEM, social media, and analytics for digital campaign success.
PPO3 Integrated Marketing Communication Design and execute cohesive marketing messages across platforms.
PPO4 International & B2B Marketing Strategize for global markets and business-to-business sectors.
PPO5 Sales & Relationship Management Manage sales channels, distribution networks, and long-term customer relationships.

Program Outcomes (POs)

PO No. Outcome Explanation
PO1 Marketing Knowledge Understand theories and practices of marketing in digital and traditional domains.
PO2 Consumer & Market Analysis Apply tools and methods to analyze consumer behavior, market trends, and segmentation.
PO3 Communication and Interpersonal Skills Demonstrate proficiency in business communication, negotiation, and client interaction.
PO4 Ethical and Global Marketing Practices Evaluate marketing strategies from ethical, legal, and international perspectives.
PO5 Campaign Design and Execution Plan, execute, and assess marketing campaigns using digital and offline tools.

Matrix: PEOs vs Graduate Attributes

Graduate Attributes PEO1 PEO2 PEO3 PEO4 PEO5
Marketing & Business Acumen ✅ ✅ ✅ ✅
Strategic thinking & problem-solving ✅ ✅ ✅
Digital fluency and tools ✅ ✅ ✅
Communication & collaboration ✅ ✅ ✅
Global & ethical awareness ✅ ✅

Matrix: POs vs PEOs

POs / PEOs PEO1 PEO2 PEO3 PEO4 PEO5
PO1: Marketing Knowledge ✅ ✅ ✅ ✅
PO2: Consumer & Market Analysis ✅ ✅ ✅
PO3: Communication Skills ✅ ✅ ✅ ✅
PO4: Ethics and Global Marketing ✅ ✅ ✅
PO5: Campaign Planning & Execution ✅ ✅ ✅ ✅ ✅

Matrix: POs vs PPOs

POs / PPOs PPO1 PPO2 PPO3 PPO4 PPO5
PO1: Marketing Knowledge ✅ ✅ ✅ ✅ ✅
PO2: Consumer & Market Analysis ✅ ✅ ✅ ✅ ✅
PO3: Communication Skills ✅ ✅ ✅ ✅ ✅
PO4: Ethics and Global Marketing ✅ ✅ ✅ ✅ ✅
PO5: Campaign Design & Execution ✅ ✅ ✅ ✅ ✅

Bibliography (Books & Journals)

Type Title / Author / Publisher
Book Marketing Management – Philip Kotler & Kevin Lane Keller
Book Digital Marketing – Seema Gupta (McGraw Hill)
Book Consumer Behavior – Leon G. Schiffman & Joseph Wisenblit
Book Advertising and Promotion – Belch & Belch
Book Business Communication – Meenakshi Raman & Prakash Singh
Book Brand Management – Kevin Lane Keller
Book Sales and Distribution Management – S.L. Gupta
Book Marketing of Financial Services – Adrian Palmer
Book International Marketing – Cateora, Gilly, & Graham
Book B2B Marketing: A Global Perspective – Michael Hutt & Thomas Speh
Journal Journal of Marketing – American Marketing Association
Journal Harvard Business Review – Marketing Section
Journal Journal of Consumer Research
Journal International Journal of Advertising
Journal Journal of Interactive Marketing